When we know that the world will soon have 2 billion smartphone users, we can not be surprised that brands invest heavily in mobile marketing. But the mobile is more than a gateway to the market. It provides companies with effective marketing tools and not necessarily expensive, such as geolocation, Bluetooth and push notifications ... We have prepared for you a list of mobile marketing tools to help you make the right choice.
Mobile marketing tools
1. The Wallet app (formerly Passbook).
The Wallet app lets you always carry boarding passes, movie tickets, coupons and gift cards. To use them, the customer only has to scan his smartphone during his visit at the check-in desk or at the cash desk. The Wallet app was launched in 2012 by Apple when iOS 6 was released, but there are now equivalent Android apps such as PassWallet or Pass2U Wallet.
Some maps stored in the app include time or location-based information and are automatically displayed at the correct time or location. With this tool, you can remind your customers, as they pass by your store, that they have a promotional coupon available. By synchronizing your application with Passbook you will be able to offer more comfort to the customers, without having to make much effort.
2. The SMS tool for the mobile marketing.
SMS has some undeniable advantages for mobile marketing. Their reading rate is up to 95%, of which 90% within 10 minutes after receiving the SMS, making this tool one of the most effective mobile marketing weapons. Neither the sender nor the recipient need the internet connection to communicate, and the SMS can be read on all mobile phones, not just smartphones. Finally, it is also possible to send SMS only to users who are near the physical store to inform them about offers and promotions.
3. The QR code.
Although this technology has been around for a few years, it is only gaining popularity now. Because of its relatively low engagement rate, the QR code is used as an adjunct to other mobile marketing tools. It is above all a good solution to give information on products or services to consumers who wish to obtain them. If it remains ineffective to attract new customers, it can serve to retain those who already know your brand.
4. iBeacon.
The iBeacon box works like a beacon broadcasting a signal to the smartphone that is nearby. This one will then emit a message or a push notification. Used mostly in convenience stores to send offers to customers who pass by the physical store, iBeacon technology can also be used for contactless payments with mobile phones. To use it, you must first create an iBeacon application that the client will have to install on their smartphone.
5. The e-mail
Email marketing may seem out of date, but the numbers tell us something else. According to a study by IAB Spain, the email opening rate in Spain is 78%! There are many email sending platforms. Make sure you choose one that gives you access to data about the performance of your email campaigns such as open rate, read time, and number of clicks on links. You can use it to improve your marketing strategy.
6. The appvertising.
Appvertising, or advertising in mobile apps, has spread through the mobile marketplace's roll-out of the free model, which makes ads a primary source of revenue. There are several types of mobile advertising. For example, in the case of games, it is possible to encourage the player to visualize an advertising video by offering him a token that he can then use in the game. In this regard, remember that advertisements should never alter the video. user experience of an application or a mobile site.
7. Mobile applications.
Some brands, in addition to using mobile advertising, decide to create their own application. While this is a cost-effective choice of marketing strategy, in some industries such as tourism and e-commerce, creating a mobile app can significantly increase sales.
