Mobile commerce
1 - What is mobile commerce? Mobile commerce, also known as m-commerce, represents the ability to sell a product or service through mobile devices such as mobile phones, smartphones or…
Mobile marketing tools to attract and retain customers
When we know that the world will soon have 2 billion smartphone users, we can not be surprised that brands invest heavily in mobile marketing. But the mobile is more…
Origins of mobile marketing
Mobile marketing has developed since the 2000s, when mobile operators implemented interoperability networks in France and around the world. Indeed, this allowed several products, computer, phone, etc. to work together…
Introduction to mobile marketing
The mobile marketing or mobile marketing or m-marketing, is the fact of carrying out marketing actions for a consumer, by means of the mobile phone, in a targeted way.Marketers have…